A TASTE IS A SHAPE

If we enter a supermarket in the biscuit department we are overwhelmed by shelves full of packages of the most varied shapes: no longer a simple round or square or rectangular biscuit, no longer a simple piece of cooked dough, but increasingly risky profiles and various designs fill bags and packages of sweet products.

We as Errebi Technology notice two main currents towards which the new trends go.

On the one hand, the «restyling»: the trend towards the future but with an eye to the past, the desire to propose «classic» shapes that have made the history of a biscuit factory and which still constitute the element of immediate recognition of a product, are proposed with revisited dimensions. The idea is that of renewal, but at the base there is often a desire to reduce costs, an objective that can be achieved by reducing sizes (widths, lengths, thickness) while maintaining the same basic quality of the product. In this case, from a technical point of view, the role of Errebi Technology is to study the best proportion and ratio between size / thickness to achieve the required weight, without compromising the process and the stability / integrity of the product.

On the other hand, the search for innovative products, increasingly enriched with new inclusions or ingredients. In these cases, the shape often recalls the content: so here is the proposal of biscuits with shapes of seeds, tea leaves, fruits, vegetables, etc … From a psychological point of view, we always try to respect the «appetizing appeal», in other words, always to respect the associations that the consumer makes between sensory experience and a specific product to avoid sensory dystonias. Therefore, the association of colors is also important; and if from ingredients point of view for a biscuit this may be limiting, packaging plays an important role in this. An example above all can be that of beetroot which contains more vitamin C than oranges and is rich in antioxidants. Its importance from a nutritional point of view makes it increasingly protagonist. We at Errebi Technology try to adjust profiles and details as much as possible so that the final biscuit reflects as faithfully as possible the main ingredient it wants to represent. The type of material chosen also becomes important to ensure long life to the mould and good release performance. In other words, pantographing details, tolerances, release angle are fundamental elements for our technical team.

 

CONCLUSIONS

They  say that it takes from 1 to 2 months to create a habit in our behavior. The period we leave behind has had an extraordinary impact on the way we live and relate, drastically changing even the most deeply rooted habits. We have definitely experienced months of challenges and changes on various levels (safety, health, sustainability, changes in our daily behaviors and attitudes as well as in our lifestyles). The online shopping experience that has grown exponentially (due to the characteristic of being safer from a health point of view) has however highlighted a recession in all sectors (from leisure time, to clothing, to education), except for the food sector. All of this is also found in our beloved world of biscuits: domestic consumption of baked goods such as crackers, snacks, biscuits; greater consumption of dietetic and / or health products with particular attention to the quantity with single portions, ideally 50gr / 8pcs, to keep fresh every time both at home and away from home (school, in the park); (lighter, thinner, with a more crunchy structure, vs the creamier stuffed products and therefore considered heavier from a dietary point of view): we recall the «thins» versions of many revisited products …, a sort compromise between staying fit and indulgence, considering that studies show an average weight gain of 5-6 kg per capita during the pandemic. Without forgetting the importance of packaging and the visual impact that combines dimensions, colors and images with evocations of the unique, natural and organic. And the trend towards organic and healthy was already growing before the pandemic. Covid-19 has only been a catalyst for the demand for organic and natural products to promote a stronger immune system. Packaging, as we have said, is important both for its visual impact (colors and images) but also for its quality since home deliveries have increased as well as online sales. Hence the concern to deliver an intact product. Attention to detail is also important, a small touch that can make the difference! Let’s remember how you eat with your eyes first! The increase in the consumption of biscuits was also favored by the lock down and consequent obligation to have breakfast at home. It is significant that there has also been a significant increase in the sale of coffee machines for domestic use! The approach between companies and customers has also undergone a great change. From telephone or email contacts with visits to the company crowned by international trade fairs, there has been an increase in virtual contacts via social media and the word «webinar» has now become part of our common language. Paradoxically, we are more in contact today through videoconferences and webinars than in the pre-Covid era thanks to the confidence and familiarity that we have all acquired with digital media. In short, another difficult period,  but we at Errebi Technology are always confident and with our gaze turned towards the future. And it is towards this better future that we also persuade our customers and friends to write many new projects together. We know that a new opportunity emerges from every crisis. And this is what we at Errebi Technology want to support with our partners. We also keep in touch on our website www.errebi.net with our posts on market news and trends in the «news» section!

Greetings to all, merry Christmas and Happy New Year!

IT’S CHRISTMAS TIME AGAIN!

Errebi Technology is located in a small town in the Veneto region, near art cities such as Ferrara, Venice, Verona … Opposite our headquarters there is an industrial pastry shop that inebriates us with its aroma of “panettoni” and “colombe” (typical Italian Christmas and Easter cakes), long before the Christmas or Easter season begins. The aroma that is still entering the windows of our offices today reminds me of how we too as Errebi Technology,  with our customers, design molds in Christmas and / or Easter shapes, one year for the next. Every year we see an increase of biscuit factories starting the production of biscuits to celebrate the season, not only Christmas / Easter, but also linked to other events such as Halloween, or Mother’s Day, or S. Valentin. Obviously we are talking about limited productions, but which seem to find more and more success in sales in the period concerned. Our role as Errebi Technology is to suggest the best design in terms of shapes, something that can perfectly marry between innovation and tradition, between attention to detail on the same design and the solution for a perfect replease of the product from the roller.  In fact, we recall how the doughs used are special ones («gingerbread» doughs mainly) requiring specific materials and design that only the long experience of Errebi Technology can offer.

TRICK OR TREAT

Until a few years ago, Halloween was a prerogative of Anglo-Saxon countries, northern Europe and the United States only. In recent years, however, this celebration, in its purely consumerist meaning, has spread almost everywhere in the world. Our world of biscuits is no less and makes more and more use of the recurring images of this celebration: carved pumpkins, skulls, skeletons, vampires, cobwebs, ghosts, witch hats … And since colors recall images more easily, this is how the ingredients of the biscuit recipes are made richer with pumpkin (orange) or dark chocolate (which recalls black). Thanks to the skilful study of the shapes, their arrangement on the roller, as well as the particularity of the design of the cavity section and the skilful use of innovative materials by Errebi Technology, high definition products are available at an industrial level both for graphics and details. Furthermore, being a limited sesonal production, Errebi Technology offers the possibility of a flexible construction with the use of rings only for that limited period with the possibility of reusing the shaft and drum for future productions and other types of rings.

 

IT’S EASY TO SAY MADE IN ITALY

«Made in Italy» is synonymous with experience, love, passion, curiosity, research and style. From food to fashion, to manufacture, there are many Italian excellences. Saying Veneto is not just defining the region of Venice or Verona. A company that carries the Made in Italy flag high in the world ha salso its site in a small town in the Veneto region: it is Errebi Technology Spa which has its roots in this area more than half a century ago. In this reality, the wise use of experience translates into concrete our customers’ requests, transforming ideas into projects and projects into cookie moulds. Calculations, tests, research transforming a sketch into a mould that will not only give a shape simple pieces of cooked dough but will also create biscuits with high definition graphics, controlled weights, perfect release; in other words, high technology at the service of quality. With the global competition that undermines all sectors we can proudly say that the history and long experience of Errebi Technology distinguish us, making us a leader in the field of biscuit moulds thanks to the skilful mix of experience with an eye to the past and a bridge to the future. The need for quality, origin and transparency is increasingly growing from customers’ side to guarantee the value offered by the final product. Errebi Technology meets the necessary requirements for a 100% Made in Italy certification: products designed and manufactured in Italy, with high-tech materials, respecting tradition as well as workplace safety and hygiene regulations, and subjected to quality control. ‘. «No one is a prophet at home», is debunked by Errebi Technology which has been chosen for years as a partner not only by large groups worldwide, but also by Italian biscuit factories.

ANTIWEDGE COMPENSATION

If the heart of the production process of a biscuit line is the mould, we can also say that the cavity is the heart of this mould. Now, the ability to shape a biscuit is not limited to the thoughtful choice of one material rather than another but also to the skilful study of a well-defined design at the level of the cavity. The release angle and the width of the incisions are just some of the examples of details to be defined in the design phase. Last but not least, the solution of the so-called “wedge effect”, a fairly widespread problem which, in terms of stacking, generates a sort of “Pisa tower” effect. Although the wedge does not have a negative impact on the release of the product or on breakages, it is certain that at the process level, especially with packaging, the problems are quite evident if not crucial with sandiwch or ice cream biscuits. Hence the need to design a cavity profile such that it can compensate for the thickness to arrive at a baked product with an even and uniform thickness. The causes of the wedge can be different (length of the shape, radius, type of dough, type of line, etc.). Therefore, designing an optimal lay out of the cavities on the roller, as well as different thicknesses is one of the prerogatives of Errebi Technology, which has been at the forefront of the biscuit mold production sector for decades thanks to the capillary care of the various details so that the final product is in in line with the customer’s expectations from every point of view. For further clarifications we are always ready to give you our suggestions dictated by our long experience in the sector that makes us a world leader.

OLD MCDONALD HAD A FARM…

Among the cookie shapes that over the years have made their way more and more preponderant to become «classics» we have «zoology», that is, the assortment of various shapes reproducing the profile of animals. Obviously, the first users of these products are children since animals are the primary playmates for kids. So maximum attention to the ingredients, for a healthy product. We recall incidentally how the biscuit is perhaps the first solid food for children. Another point to consider is the profile. Those of greatest attraction are undoubtedly the biscuits whose edge faithfully reproduces the profile of the animal to be represented (perhaps in 3D): from a dog, to a cat, to a horse, to a tiger … Sometimes the base of the biscuit is accompanied by a cartouche with the inscription of the name of the animal. This is a way to feed, learn and have fun. Errebi Technology always ranks in a prominent position in the study of this type of project: materials and design are the key words. Materials: always non-toxic, certified to be in contact with food, which guarantee durability and release of the product. Design: we must keep in mind the type of process (soft or hard), the type of packaging (in bulk, with bags that therefore provide vertical jumps and risk of breaking the product), but not only. If there are major risks of breakage, we study shapes providing a round or a square background on which to engrave our pet deign. Without forgetting the role of the docker pins that allow you to keep a relatively flat product, highlighting only the details that characterize the animal (such as eyes, mouth, legs, etc.). And again, the lay out configuration on the mould is just as important to ensure even cooking of such an irregular product and to try to make the most of the useful width of the oven. And if it is a hard biscuit, the “puzzled” lay out of the different shapes on the mould is also essential to minimize the recovery of scraps. These are just some of the issues that are carefully developed by Errebi Technology with its long experience in the field. I’d like to close this post with a question: but can animal-shaped biscuits still be defined “vegan”, regardless of whether or not they contain milk, eggs, meat or butter, or is this characteristic missing since they represent animals???

THE 3 FUNDAMENTAL ELEMENTS THAT SUPPORT THE UNIVERSE

Have you ever wondered what are the fundamental elements upon which the universe is based? Nicely we like today to expose our point of view with the key elements of the universe (order is not important):

  1. a) Balance: if we think about it carefully, from the balance we use to avoid falling, to the balance of intestinal flora, to the universal balance that would support the harmony of the planets themselves …
  2. b) Greediness: (for better or for worse): man has created increasingly innovative machines / technology to make life easier and easier. Unfortunately, however, we must recognize how often all this is nothing more than a catalyst, pushing us to have more and more: a kind of endless vortex in which to devise how to have more and more time to do more and more things to have more and more wealth …
  3. c) Biscuits: the only sweet certainty!

Obviously this is a very light post, to defuse the period while waiting to take back our lives with our daily routine. We Errebi Technology are always by your side, even in these moments, when paradoxically the desire for new is stronger! At yr complete disposal also during summer time☺

HOW BIG IS A COOKIE MOULD?

When they ask me where I work, to the answer «at a company that makes cookie moulds», most imagine manual moulds used when we improvise home pastry chefs. In fact, in the collective imagination, and for those who are not in thus field, the manufacture of biscuits is strictly linked to manual skills: the combination of a few ingredients that are baked in the oven after being shaped with the most varied designs. In reality, the «industrial» production of biscuits uses means of very different sizes with complex production processes that are the basis of the confectionery industry. Errebi Technology ranges from small moulds for small lines up to large lines with important diameters and widths, investments which are increasingly widespread in order to be able to cover the costs associated with the entire process with large-scale production and large volumes. Without forgetting how large diameters (for example 400mm) favor production performance. The long experience of Errebi Technology has led to an increasingly specific development of these rollers. In fact, the type of construction for a medium-sized roller is not the same as that of large dimensions, since the requirements (not least the weight that can reach up to 700-750 kg!) must in no way compromise its functionality and duration over time.

HARD PRODUCTS

Tradition considers the world of soft biscuits as much more versatile than that the one of hard products. The ability to reproduce drawings in relief, 3D effects or perforated products is generally a prerogative of shortbread / soft  biscuits. Precisely for this reason, sandwiches often consist of shortbread biscuits, which play with passing holes to show the contrast of the internal filling. However, and thanks to the continuous R&D study at Errebi Technology, we can now say that this border line has been overcome and designs with passing holes, as well as 3D shapes can also be reproduced on a rotary cutter. And not only that: the kind of configuration in  «scrapless” lay out  also allows the production of biscuits using the entire dough sheet without recovery of scraps (which is fundamental especially in the case of products with inclusions that see the recovery of scraps as a critical point of the process, for example in the case of Sultana). All this is translated into a design study, angles and cutting depths at different levels … Errebi technology is available to provide you with all the information and suggestions you need to expand your range of biscuits with increasingly innovative products, in a period where innovation and tradition marry more and more harmoniously and where brands try to support their customers by supporting them in generating values, trust and credibility.