A QUESTION OF TECHNOLOGY

On a global level, demand is now increasingly tending towards advanced technologies in all sectors and not least in that of the food industry where increasingly innovative solutions are sought for both large-scale and small-scale production. Well, we as Errebi Technology are able to cover the requests ranging from small producers approaching for the first time  the world of biscuits and who therefore do not want to expose themselves with large investments, to the requests of large international groups who see their volumes in the trump card in terms of costs. In fact, although apparently a small or large biscuit mold may seem different simply in size, in reality the construction is adapted according to its measurements. Therefore, the heart of the production process, namely the cookie mold, plays a fundamental role in production and represents an investment over time, maximizing its performance and output towards high quality standards. In Italy we have a proverb that says « who spends more spends less » which translated into our world of biscuits wants to suggest a thoughtful choice of your mold supplier, without stopping at numbers but concretely testing in production the meaning of « high technology » by Errebi! It is (almost) never a question (only) of quantity, but of quality☺

COVID-19 COOKIES… SECOND (and hopefully last!) EPISODE

The world was under the illusion that after the first pandemic wave from Covid-19 we would have come out of it, although certainly, and for many reasons, no longer as before. Unfortunately this was not the case and we have been all involved in another wave that has forced us in a sense to consolidate those « new habits » acquired with the first wave such as masks, social distancing, lock down, smart working .. .

Here, then, is how food consumption at home continues to increase, definitely going against the trend with the increase in consumption outside home that had historically occurred in recent years due to the increase in commitments outside home of the whole family. This stagnation of out-of-home consumption is occurring in all areas of the world, from North America to Europe and Asia-Pacific.

In this new reality where the word « uncertainty » reigns supreme, the challenges related to safeguarding and protecting health and the economy are ever greater for each of us.

And in these circumstances the trends that are most recorded are waste reduction, recycling and online shopping.

How does our beloved world of biscuits fit into all of this?

Once again we are witnessing a consolidation in the consumption of biscuits, as had already been seen in recent months. Many biscuit factories focus their production by optimizing their current production processes and consolidating the production of their more classic products. In fact, it has been seen that in times of pandemics, people are looking for elements giving them certainty and tranquility. And one of these elements can be breakfast, but not made with any products but with food that refers to tradition, to the happiest memories of one’s childhood. It goes without saying that (classic) biscuits therefore constitute a rediscovery, a tool that for a moment removes the climate of uncertainty to make us dive into more carefree moments. Here is how, various biscuit factories, riding the wave and responding to the needs of consumers, offer the same products of the past, possibly made healthier (without palm oil, without added sugars …) to encourage more consumption, persuading the consumer that the organic or health product can definitely contribute to a stronger immune system.

We remind you that for the realization of this range of particular products, special rollers are required in terms of materials (to have good release from the mould even with increasingly critical doughs and to resist the abrasion of recipes that are increasingly rich in cereals, dried fruit, inclusions) , as well as in terms of designs.

Errebi Technology is always at the side of its customers to assist them in the best possible way, whatever the shape, the design or recipe to be made.

INTERPACK

As we know, the Interpack fair (postponed from May 2020 to February 2021 due to the pandemic and then definitively canceled) has always been an important international event that has allowed us over the years to establish new relationships, consolidate commercial relationships, but above all to ( re) meet our customers, whom we now consider as our friends thanks to the mutual cooperation that have been created over time.  This year, unfortunately, and with great regret, we inform you that we fully subscribe and agree with the decision of the fair organisation to cancel this event. Even if we have been organizing it for long time.

However, our greatest concern and priority remain the safety and health protection of our close collaborators as well as our loyal customers. We look forward to seeing you soon with increasing enthusiasm. We are all aware that the health crisis has compromised various projects, and forced to review the same working methods, but our goal is to restart with you, accompanying you in your future projects.

Rest assured that we continue and will continue to be in contact with you !. Thank you for your understanding, loyalty and trust during this period of unprecedented uncertainty for everyone.

Keep stay safe, together and with Errebi.

CONCLUSIONS

2020 has been an extremely unusual year (if we want to put it mildly …), characterized by months and experiences that have changed our lives by revolutionizing our habits, not least the food ones. Personally, the period of the lockdown and post lock down pushed me to different considerations that have generated the creation of various articles posted over the weeks (if you have missed any of them you can find all in our web site www.errebi.net at the section “news”). If we put them all together, these various considerations sometimes sound something contradictory. In reality it is not really so because the world of biscuits,  by us Errebi Technology experienced so closely on a daily basis, is a world in continuous evolution, eclectic and flexible where you never stop proposing and creating , always with an eye to the past and looking towards the future. And this is the philosophy that Errebi Technology has always embraced: innovation without forgetting its roots. With the hope that the new year will bring everyone a better time than the one we leave behind us,  and with the hope that we will soon be able to share these considerations with you directly here at our headquarters in an upcoming conference that we are organizing and which will be an opportunity to discuss with you, with exchanges and comparisons of experiences worldwide!

 

LITERARURE AND COOKIES

It will be an occupational hazard, but our passion for reading novels belonging to international literature has had several occasions to read pages mentioning cookies. We are ready to give you concrete examples if you are interested in☺.  But our reflection today is focused on the fact that the biscuit represents a bit a metaphorical element of our lives: a silent and discreet protagonist of daily life, like coffee or bread and whose importance we only realize when it is not there.  In other words, we invite you for a moment to change your perspective and your point of view: we refer in particular to all  Project Managers, Technologists, Marketing Managers, all of them involved with their calculations, rational considerations … let’s not forget that the final result that we are looking for is not just a piece of cooked dough to fill our empty bellies and / or to feed us. The biscuit is also a special tool with the great power to awaken our sensibility,  our feelings and our memories, just like the famous « Madeleine » by Marcel Proust!

PUZZLE & 3D BISCUITS

The biscuit has seen an evolution over the years and from a simple piece of cooked dough, it has been transformed into something more and more elaborate and accurate in terms of dough and recipes, as well as in terms of shape and design, with particular attention to dimensions, thickness and weight so that everything can meet with process costs. The search for the new has led to the proposal of increasingly extreme shapes such as « puzzle » or « 3D » shaped biscuits where the pleasure of the palate joins the playful pleasure (above all … but not only …) for younger people. Different shapes can be coupled together to form real puzzles or for an improvised domino game or, why not, for the construction of 3D figures thanks to the presence of « stand shaped » biscuits to support figures that are inserted on top! If we have tickled your curiosity, please do not hesitate to contact us for more information. Errebi Technology has been at your service for decades with its experience that looks to the future with an eye to the past.

SEASONAL BISCUITS

The collective imagination in the Nordic Countries links Christmas period to the production of special cookies, the « gingerbreads » whose shapes are linked to the world of Christmas. However, this tradition has developed more and more not only at a geographical level (today we can find cookies with Christmas shapes in several Countries), but also at a thematic level: celebrations such as Halloween, Valentine’s Day, Easter … up to the promotion of events such as movie releases with cartoon or comic characters. However, the marketing activity has gone even further, expanding the proposal not only to traditional consumers (people) but also to their most faithful friends, (cats and dogs in particular) who are offered biscuits with various Christmas or Easter shapes in such occasions! It goes without saying that for particular doughs linked to tradition (such as gingerbread doughs), a special technology and materials are required that Errebi Technology offers promptly. And not only that: if seasonal products see the use of molds for a few weeks a year, this is not the case for products linked to an event: in this case Errebi Technology offers a construction technology that allows to regenerate the mold that is not more used with a new shape or design, thus saving costs and avoiding waste!

SUSTAINABLE DIETS AND SPECIAL ROLLERS

The fashion in the field of biscuits: more and more recipes have to be « without » something (sugar-free, gluten-free, fat-free …) with an increasingly short and simplified list of ingredients. At the same time, more healthy elements are added to these recipes (cereals, fibers, dried fruit, inclusions). In other words, the elements that have always helped the process (release, mold life) are reduced or even removed from the formulations and others whose criticalities in the process are very important are added. The will is to enjoy healthy food at any time of the day (flexible meals) with attention to cost and waste (therefore also ecological packaging, perhaps with single portions is important) and products such as wholemeal biscuits and diet bars, rich in fibers are leaders for nowadays consumers. Oh yes, because since we can’t help eating  biscuits, we have created « healthy » versions of them: a good compromise for eating healthy without losing taste. But what is the compromise for the mould, the tool for making these products? Continuous studies are carried out by Errebi Technology in order to offer moulds whose materials and design (release angle, lay out configurations) can be an excellent compromise between good performance and durability. Not an easy challenge, but as always Errebi Technology is not unprepared and is ready to offer the best solutions based on different needs.

LUXE BISCUITS

We can say that one of the current trends is to spend a little more to have an « extra and guilty pleasure” while some time ago the priority was towards cheap even if lower quality products. However, this does not mean that no attention is paid to costs. On the contrary, biscuit factories are very careful about cost calculations that a product entails. The ideal research therefore focuses on competitive products in terms of price, trying not to compromise their quality. An example is that of « industrial confectionery and pastry », once made with various production processes (dropping machine, wire cutter, rotary moulder), and which can now be re-proposed by using the simple rotary moulder and, of course, on the basis of a particular design of the rotary moulding roller (which remains the heart of the line!). Errebi Technology has in fact developed a particular design that allows the production of various products with a single rotary moulding roller, once made with different processes. The result is an assortment of biscuits that does not have the costs of a traditional pastry, yet faithfully reproducing all its characteristics and features. Thanks to the study of design, release, weight control, Errebi Technology is able to propose solutions based on the most varied needs and requests.

UGLY BUT GOOD

Oscar Wilde said that “beauty is the only thing against which the force of time is vain”. The search for beauty has always seemed to engage aesthetes of all times. But basically beauty is what each of us measures with himself and with the world around him. This simple pseudo-philosophical consideration to introduce a reflection on biscuits. Often marketing tries to highlight the outward appearance of a product more and more to the detriment of its quality. The same packaging aims to attract the attention of consumers with attractive proposals. However, we, Errebi Technology, are seeing more and more a countertrend, that is, enhancing the quality of a biscuit, even accentuating its defects and proposing purposefully ugly biscuits, with deliberate irregularities, but good taste ones. However, we do not think that ugliness or irregularity facilitates the design work which, on the contrary, must always balance everything so that the final product appears irregular, ugly but with its regular balance, which is very important for weight and baking process.