BISCUITS AND FLAVOURS

Butter, vanilla, coconut and chocolate are perhaps the flavours that we most often associate with biscuits. And in fact, “butter cookies” or “vainilla biscuits” are characterized by their scent closely linked to these flavours. But more and more biscuits with new flavours are offered and the idea of ​​giving shape to a flavour increasingly fascinates biscuit producers looking for novelties to offer. Here then appear biscuits in the shape of an orange (whole or in slides) or in the shape of lemon, and again in the shape of a chocolate bar, rather than ear of wheat or almond. Flavour in biscuits is an important element that not only stimulates a characteristic taste but also preserves its characteristics over time. With the increasing tendency to propose healthy foods, “natural” flavours (vs artificial ones) play a very important role. Above we have mentioned some examples of products that refer to classical ones, but let’s not forget that the search for novelty is also pushing the creation of savory flavoured products and the shape given to these “snacks” once again tries to recall the flavour that characterizes them: snacks / crackers in the shape of pizzas, slices of onion or other vegetables or beans are just a few examples. The perception of flavours (through our sensory parts such as smell and taste) set in motion the receptors connected to the brain, triggering a series of emotions and memories that push the consumer to prefer one product rather than another. And in a period of uncertainty like the one we are experiencing, it also becomes important to anchor ourselves to a product that recalls more pleasant and safer moments from our past. So if sight is perhaps the first tool that guides us in choosing a product (the role of packaging is fundamental in this), we can place the flavours immediately afterwards as evocators of pleasant subjective sensations. Errebi Technology is ready once again to assist in shaping doughs with particular flavours with carefully designed shapes so that the final product conforms to expectations in terms of weight and design.

BABY BISCUITS

By listing the various characteristics of the biscuit as an “easy-to-store” and “easy-to-carry” food, we must also add “easy-to use”, which is its characteristic of being a convenient and versatile ready-to-use food. If we think about it, for generations the biscuit has also been the first solid food given to children. It is therefore essential, especially for children’s market, to think about taste, but also about nutritional values ​​and, in the case of smaller consumers, also about a “prehensile” shape of the biscuit. The children’s market represents a very volatile and constantly evolving market. Themes related to films, cartoons, classic characters are exploited by marketing to create shapes and designs recalling the various stories. But the playful is also often associated with the didactic: biscuits with ABC or 123 (letters and numbers) or even, assorted animals, so that children learn while having fun and feeding. If, on the one hand, children constitute a very strong market potential (just think of how often parents give in to the requests of their children attracted by new products), on the other hand, younger users are also extremely fickle and make their share of extremely dynamic and constantly evolving and changing market. We as Errebi Technology also have the objective of limiting waste within our mission: in our field all this translates into a skilful recovery of the mould which, once its useful life cycle is over, why not anymore profitable in terms of income with that particular shape, we can recover it for the production of a new biscuit, limiting waste and costs. The world of children, so naif in its simplicity, finds in the world of biscuits a fertile ground for complex studies and elaborate research where the keywords are ingredients, shapes, packaging (designs, colors, single portions), dynamism. For Errebi Technology all this translates once again into high technology of materials, design and construction with the possibility of regeneration of our moulds.

    

HEALTHY AND / OR DIETIC PRODUCTS

As Errebi Technology, we can fully confirm what industry analysts detect worldwide regarding the biscuit market. Two opposite trends: on the one hand the desire for fulfillment (premium products), on the other health / diet products (attention to healthy nutrition). Therefore, if in some countries there has been a decline in the biscuit market in terms of volumes, this decline was however well compensated by the increase in the range of innovative products, but also rich and “greedy” niche, BUT also focused on the health / dietary aspect. However, all products are more expensive. In detail, we can safely say that chocolate biscuits have been among the main beneficiaries of the growing interest in the image of pleasure linked to this baked product, so much so that their market has continued to grow in most countries despite the economic crisis. and attention to the health issue. This is because, especially in the last year, the need for daily gratifications are felt more (given all the sacrifices that the pandemic has forced us to make) and the tendency to “compromise”, which pushes consumers to choose yes health products but also something greedy as a reward. To balance the “satisfying” products there are precisely the health / diet products: quality products of course, but simple, to be enjoyed at different times of the day without feeling particularly guilty, with single-portion packs, well attentive to the weights and ingredients ( cereals, wholemeal flours, inclusions of nuts or seeds …). Errebi Technology carefully follows these developments trying to keep up with the times in terms of materials, fundamental elements to ensure durability over time against increasingly abrasive and difficult to release ingredients and recipes. But not only that, the attention to the aforementioned weights has pushed Errebi Technology to very advanced investments in machinery that can produce moulds whose tolerances guarantee absolute uniformity of weights (and any compensations) from the first to the last piece of biscuit. And this, in terms of numbers, definitely makes the difference! Available, as always, for more details!

RELATIONSHIP BETWEEN BISCUIT AND ERREBI TECHNOLOGY

The art of making biscuits, a food that has accompanied generations for centuries and that has evolved over time, continues to be a successful business due to the versatility characterizing the product. Used to integrate the contribution of daily needs into diets, or as a daily break, or as a moment of sharing or pleasure, or as a substitute for meals, the biscuit plays a fundamental role in the life of each of us. It is clear that each specific product is associated with a very specific production process in terms of shape, recipe and ingredients. It is therefore essential to correlate a precise technology for each type of biscuit if we want the production process to take place optimally, making the most of the line’s protential as well as perfomance and investment over time. This is why Errebi Technology has always made available its experience gained from years of close collaboration with important biscuit factories worldwide. In fact, our technology combines the most innovative materials with suitable constructions in order to exploit mould at most. In other words, each shape, each recipe has its own specific roller so that weight, release, durability are guaranteed over time.

RESILIENCE

We have gone through and unfortunately in many ways we are still going through a difficult period with many uncertainties, which has led to significant transformations in the habits of all of us, some positive, others less constructive. But as in any dark period, it is important to know how to read the signals to react adequately, with resilience, elasticity, courage and tenacity. As Errebi Technology, we have listened to the testimonies and experiences of biscuit companies, customers and friends both with direct dialogue and through the interpretation of their requests and needs of recent periods. We can say without a shadow of a doubt that the priority is for the quality of the products, accompanied by the love for their work, the solidarity that has led many biscuit factories to work for the social sector. And pride in one’s work with the awareness of doing well, with competence and professionalism. Here then is the (re) discovery of traditional products, sounding board of the values ​​to which we cling with greater strength in times of uncertainty. “Evergreen” biscuits to keep us company in our homemade breakfasts. At Errebi Technology, we continue to listen to the needs of our customers, to guide them in the choices of their investments, committing ourselves to offer the best tools for the perfect realization of your projects, in order to project our intentions towards the future, but without forgetting the our past and roots, and all this always with optimism and confidence.

 

A QUESTION OF TECHNOLOGY

On a global level, demand is now increasingly tending towards advanced technologies in all sectors and not least in that of the food industry where increasingly innovative solutions are sought for both large-scale and small-scale production. Well, we as Errebi Technology are able to cover the requests ranging from small producers approaching for the first time  the world of biscuits and who therefore do not want to expose themselves with large investments, to the requests of large international groups who see their volumes in the trump card in terms of costs. In fact, although apparently a small or large biscuit mold may seem different simply in size, in reality the construction is adapted according to its measurements. Therefore, the heart of the production process, namely the cookie mold, plays a fundamental role in production and represents an investment over time, maximizing its performance and output towards high quality standards. In Italy we have a proverb that says “who spends more spends less” which translated into our world of biscuits wants to suggest a thoughtful choice of your mold supplier, without stopping at numbers but concretely testing in production the meaning of “high technology” by Errebi! It is (almost) never a question (only) of quantity, but of quality☺

COVID-19 COOKIES… SECOND (and hopefully last!) EPISODE

The world was under the illusion that after the first pandemic wave from Covid-19 we would have come out of it, although certainly, and for many reasons, no longer as before. Unfortunately this was not the case and we have been all involved in another wave that has forced us in a sense to consolidate those “new habits” acquired with the first wave such as masks, social distancing, lock down, smart working .. .

Here, then, is how food consumption at home continues to increase, definitely going against the trend with the increase in consumption outside home that had historically occurred in recent years due to the increase in commitments outside home of the whole family. This stagnation of out-of-home consumption is occurring in all areas of the world, from North America to Europe and Asia-Pacific.

In this new reality where the word “uncertainty” reigns supreme, the challenges related to safeguarding and protecting health and the economy are ever greater for each of us.

And in these circumstances the trends that are most recorded are waste reduction, recycling and online shopping.

How does our beloved world of biscuits fit into all of this?

Once again we are witnessing a consolidation in the consumption of biscuits, as had already been seen in recent months. Many biscuit factories focus their production by optimizing their current production processes and consolidating the production of their more classic products. In fact, it has been seen that in times of pandemics, people are looking for elements giving them certainty and tranquility. And one of these elements can be breakfast, but not made with any products but with food that refers to tradition, to the happiest memories of one’s childhood. It goes without saying that (classic) biscuits therefore constitute a rediscovery, a tool that for a moment removes the climate of uncertainty to make us dive into more carefree moments. Here is how, various biscuit factories, riding the wave and responding to the needs of consumers, offer the same products of the past, possibly made healthier (without palm oil, without added sugars …) to encourage more consumption, persuading the consumer that the organic or health product can definitely contribute to a stronger immune system.

We remind you that for the realization of this range of particular products, special rollers are required in terms of materials (to have good release from the mould even with increasingly critical doughs and to resist the abrasion of recipes that are increasingly rich in cereals, dried fruit, inclusions) , as well as in terms of designs.

Errebi Technology is always at the side of its customers to assist them in the best possible way, whatever the shape, the design or recipe to be made.

INTERPACK

As we know, the Interpack fair (postponed from May 2020 to February 2021 due to the pandemic and then definitively canceled) has always been an important international event that has allowed us over the years to establish new relationships, consolidate commercial relationships, but above all to ( re) meet our customers, whom we now consider as our friends thanks to the mutual cooperation that have been created over time.  This year, unfortunately, and with great regret, we inform you that we fully subscribe and agree with the decision of the fair organisation to cancel this event. Even if we have been organizing it for long time.

However, our greatest concern and priority remain the safety and health protection of our close collaborators as well as our loyal customers. We look forward to seeing you soon with increasing enthusiasm. We are all aware that the health crisis has compromised various projects, and forced to review the same working methods, but our goal is to restart with you, accompanying you in your future projects.

Rest assured that we continue and will continue to be in contact with you !. Thank you for your understanding, loyalty and trust during this period of unprecedented uncertainty for everyone.

Keep stay safe, together and with Errebi.

CONCLUSIONS

2020 has been an extremely unusual year (if we want to put it mildly …), characterized by months and experiences that have changed our lives by revolutionizing our habits, not least the food ones. Personally, the period of the lockdown and post lock down pushed me to different considerations that have generated the creation of various articles posted over the weeks (if you have missed any of them you can find all in our web site www.errebi.net at the section “news”). If we put them all together, these various considerations sometimes sound something contradictory. In reality it is not really so because the world of biscuits,  by us Errebi Technology experienced so closely on a daily basis, is a world in continuous evolution, eclectic and flexible where you never stop proposing and creating , always with an eye to the past and looking towards the future. And this is the philosophy that Errebi Technology has always embraced: innovation without forgetting its roots. With the hope that the new year will bring everyone a better time than the one we leave behind us,  and with the hope that we will soon be able to share these considerations with you directly here at our headquarters in an upcoming conference that we are organizing and which will be an opportunity to discuss with you, with exchanges and comparisons of experiences worldwide!

 

LITERARURE AND COOKIES

It will be an occupational hazard, but our passion for reading novels belonging to international literature has had several occasions to read pages mentioning cookies. We are ready to give you concrete examples if you are interested in☺.  But our reflection today is focused on the fact that the biscuit represents a bit a metaphorical element of our lives: a silent and discreet protagonist of daily life, like coffee or bread and whose importance we only realize when it is not there.  In other words, we invite you for a moment to change your perspective and your point of view: we refer in particular to all  Project Managers, Technologists, Marketing Managers, all of them involved with their calculations, rational considerations … let’s not forget that the final result that we are looking for is not just a piece of cooked dough to fill our empty bellies and / or to feed us. The biscuit is also a special tool with the great power to awaken our sensibility,  our feelings and our memories, just like the famous “Madeleine” by Marcel Proust!